About Us

Founded in 2008, BBA After School was built to provide schools with a reliable, fully managed after-school solution. What began as a focused sports initiative has grown into a comprehensive enrichment partner serving elementary schools with structured, high-quality programming.

We partner directly with schools to deliver sports and enrichment programs that are organized, consistent, and easy to implement. From staffing and scheduling to communication and execution, BBA manages the details so schools can focus on their students — not logistics.

Our programs are designed to build confidence, teamwork, coordination, and life skills in a safe and supportive environment. Whether school-funded, parent-paid, or hybrid, every program is built with structure, accountability, and long-term partnership in mind.

Our Team

Founder, CEO

Ben Bellucci

Ben founded BBA After School to build a fully managed after-school model that supports schools operationally while delivering meaningful enrichment and growth opportunities for students.

VP, Director of Operations

Frank Ranieri

Frank ensures programs run smoothly and partnerships remain strong by overseeing operations and school communication with experience working across school environments.

Project & Accounts Receivable Manager

Cookie Hillman

Cookie brings extensive K-12 experience and ensures strong relationships by supporting school accounts and program administration.

Coaches Manager

Justine Pontillo

Justine recruits and coordinates our instructional staff to deliver engaging, structured programs with quality and consistency.

Account Manager

Cherry Cuarez

Cherry supports communications, enrollment processes, and partner outreach, ensuring smooth coordination between families and schools.

Sales & Growth Representative

Jay Louie

Jay leads outreach and partnership development efforts, connecting with school leaders and supporting BBA’s expansion through relationship building and strategic follow-up.